ABOUT FRESH BY DESIGN
Fresh By Design (FBD) was founded in 2004 to provide the Australasian and greater Asian Pacific aquaculture industry with high quality equipment, expertise, experience together with an extensive product range and reliable ongoing backup service. Our business group has grown to cover commercial and hobby aquaculture, waste water treatment, fish processing and the needs of educational facilities. FBD are industry and business professionals, passionate about aquaculture and building long term client relationships. We appreciate the necessity of high quality and efficient equipment to enable cost effective farming and processing designed for ease of operation and minimal stress.
Ben Pope – Managing Director
Ben completed his Bachelor of Science in Aquaculture in 1999 at the University of Tasmania. Ben went on and gained experience in plumbing wholesale and retail in his local town of Bowral while planning and constructing a pilot/demonstration recirculating aquaculture facility in Moss Vale, NSW to grow Barramundi for the local market. By designing, building and operating a modern recirculating system along with his education, Ben has now taken over the operations of a long-standing family owned company ‘Serolo Pty Ltd’. With the support and cooperation of major suppliers, Ben has moved into aquaculture project management, system design and installation of commercial and research recirculating aquaculture facilities, manufacture and distribution of quality aquaculture products for fish and crustaceans to the Australian and Asia Pacific region. Ben has a passion for the aquaculture industry, which has in turn formed Australia’s newest one stop shop for quality aquaculture equipment and advice.
Ross Briggs – Senior Project Manager
Ross completed a B.Sc. (Hons) at the Institute of Aquaculture at Stirling University. His honour year was spent working in rural Thailand on the worlds largest Tilapia hatchery. After graduating he went to work with Landcatch UK in Scotland for 12 months. He then moved to sunny Australia worked at Tassal’s Russell Falls Hatchery 5 years. After some more travel Ross then went to Huon Aquaculture when construction was starting at their RAS at Lonnavale as the Assistant Hatchery Manager. He then moved within Huon to work as a Production Planner dealing with egg to harvest production plans and long range production infrastructure capacity and was also involved with Freshwater Projects including upgrading several of the Springfield hatcheries, planning and design of the Broodstock system, Meadowbank smolt system installation and initial site selections, scope, planning, contractor selection and design for Huons new Forest Home Hatchery. Ross spent the last 16 months working at a new start-up Bio-tech firm in Sydney called BioGill as the Divisional Manager for Aquaculture. This mainly involved dealing with customers, designing systems, setting out sales strategies, customer training. Also work on benchmarking the biofiltration aspects of the technology in relation to aquaculture – such as monitoring biofilm development, quantifying ammonia oxidation and also looking at options of off-flavour removal. He’s chosen to move back to Tasmania with his wife (Fiona) and two young children (Aflie and Rosie) and to work with Fresh by Design as we’ve worked together on a few projects and could see there were some real synergies in things we wanted to do going forward.
Lachlan Bassett – Sales Manager
Lachlan grew up in northern NSW on a family owned cattle farm, before completing a bachelor degree in Marine Science. Combining his farming background and a passion for fish he pursued aquaculture. Lachlan has previously worked in aquaculture research with NSW Fisheries, before moving into Aquaculture Sales and Design. He has industry experience in finfish aquaculture including brood stock spawning and conditioning, live feed production, larval rearing and nursery/grow out. Lachlan’s position involves managing key customer accounts and he specialises in fish processing systems including Fish Pumps, Graders and Counters. He also plays a key role in new business development and marketing. His experience and skill set are a valuable addition to the Fresh By Design team.
Gareth Barber – Project Support Officer
Gareth comes from a small country farming community where he developed an interest in horticulture and where growing up on river frontage led to a pursuit of angling and interest in aquaculture. Gareth moved into the aquarium and aquaculture industry’s where he has focused his efforts and career development for the past 10 years. Gareth brings knowledge and experience in many areas including filtration system design for aquaculture and aquarium systems, lake aeration systems, aquaponics, probiotic and microbial products. His position at Fresh By Design involves product sales and technical support assisting customers with sizing filtration components and systems.