ABOUT FRESH BY DESIGN
Fresh By Design (FBD) was founded in 2004 to provide the Australian and New Zealand aquaculture industries with high quality equipment, expertise, experience together with an extensive product range and reliable ongoing backup service. Our business group has grown to cover commercial aquaculture, waste water treatment, fish processing and the needs of educational facilities. FBD are industry and business professionals, passionate about aquaculture and building long term client relationships. We appreciate the necessity of high quality and efficient equipment to enable cost effective farming and processing designed for ease of operation and minimal stress.
Ben Pope – Managing Director
Ben completed his Bachelor of Science in Aquaculture in 1999 at the University of Tasmania. Ben went on and gained experience in plumbing wholesale and retail in his local town of Bowral while planning and constructing a pilot/demonstration recirculating aquaculture facility in Moss Vale, NSW to grow Barramundi for the local market. By designing, building and operating a modern recirculating system along with his education, Ben has now taken over the operations of a long-standing family owned company ‘Serolo Pty Ltd’. With the support and cooperation of major suppliers, Ben has moved into aquaculture project management, system design and installation of commercial and research recirculating aquaculture facilities, manufacture and distribution of quality aquaculture products for fish and crustaceans to the Australian and Asia Pacific region. Ben has a passion for the aquaculture industry, which has in turn formed one of Australia’s leading one stop shop for quality aquaculture equipment and advice.
Ross Briggs – Senior Project Manager
Ross completed a B.Sc. (Hons) at the Institute of Aquaculture at Stirling University. His honour year was spent working in rural Thailand on the worlds largest Tilapia hatchery. After graduating he went to work with Landcatch UK in Scotland for 12 months. He then moved to sunny Australia worked at Tassal’s Russell Falls Hatchery 5 years. After some more travel Ross then went to Huon Aquaculture when construction was starting at their RAS at Lonnavale as the Assistant Hatchery Manager. He then moved within Huon to work as a Production Planner dealing with egg to harvest production plans and long range production infrastructure capacity and was also involved with Freshwater Projects including upgrading several of the Springfield hatcheries, planning and design of the Broodstock system, Meadowbank smolt system installation and initial site selections, scope, planning, contractor selection and design for Huons new Forest Home Hatchery. Ross spent the last 16 months working at a new start-up Bio-tech firm in Sydney called BioGill as the Divisional Manager for Aquaculture. This mainly involved dealing with customers, designing systems, setting out sales strategies, customer training. Also work on benchmarking the biofiltration aspects of the technology in relation to aquaculture – such as monitoring biofilm development, quantifying ammonia oxidation and also looking at options of off-flavour removal. He’s chosen to move back to Tasmania with his wife (Fiona) and two young children (Aflie and Rosie) and to work with Fresh by Design as we’ve worked together on a few projects and could see there were some real synergies in things we wanted to do going forward.
Lachlan Bassett – Sales Manager
Lachlan comes from a farming background and this combined with a passion for aquatic life and food production lead him into Aquaculture. He completing a bachelor degree in Marine Science (Aquaculture) before working in Aquaculture Research with NSW Fisheries. He has experience in both marine and freshwater finfish species including broodstock spawning and conditioning, live feed (Rotifers, Artemia, Copepods) production, larval rearing and nursery/grow out systems. Lachlan leads the Sales Team and manages Fresh By Design’s product range working closely with manufactures and suppliers to offer the best products and equipment in the market. Lachlan is focused on providing FBD’s customers high quality service .He also plays a key role in new business development and marketing.
Ryan Burniston – Sales Officer
Ryan completed his Bachelor of Applied Aquaculture at Melbourne Polytechnic in 2008. He has worked throughout Victoria’s Trout and Salmon industry and has been managing fish farms for the past 10 years, of which the last 5 years as farm manager for an RAS operation with Barramundi in Melbourne. He has extensive experience with flow through, ponds and RAS including species such as Silver Perch, Murray Cod, Short Fin Eel and Barramundi. Ryan is also well versed in the live trade market including finfish and high value crustaceans such as Rock Lobster and Abalone. His position at Fresh By Design involves product sales and assisting customers with sizing filtration and system components as well as system installs.
Stephen Ley – Project Manager
Having completed a Bachelor of Science in Aquaculture at the University of Tasmania, Stephen quickly moved in to the aquaculture commercial sector and has been feeding his passion for the industry ever since. Over the course of a twenty year plus career in the aquaculture industry, Stephen has been involved in many aspects of the industry and has gained experience with species of both tropical and temperate environments from Hobart to the Torres Strait in Far North Queensland. Stephen has had valuable experience across a broad range of operations including shellfish hatcheries and algae culture, finfish and shellfish nurseries commercial grow-out, seafood processors and institutional R&D. Some of the species that Stephen has had proven culture and husbandry experience with includes Atlantic salmon, barramundi, prawns, pearl oysters, abalone and rock lobsters. Over this time, Stephen’s skills and passion has directed him towards areas of a more technical nature and for a few years he operated a small business assisting aquaculture and seafood business’ concentrating on areas of ozone and oxygen control as well as consultancy and servicing. These combined skills and experience over a large field of aquaculture and related areas appeared to be an excellent fit for Fresh By Design and at the start of 2018 Stephen left the University of Tasmania (IMAS) to join the project team at Fresh By Design to assist in all aspects of project management.
Chris Blake – NZ Aquaculture Manager
Chris graduated with a Masters by Research in Sustainable Aquaculture and Fisheries, from Swansea University in the UK. The focus of his research was fish nutrition. Since graduating he has been working in a number of different areas across the aquaculture sector. This has included: running the RAS wet labs with a focus on fish health for AquaBioTech in Malta ; managing the hatchery operations for one of Africa’s largest vertically integrated tilapia farms; through to managing RAS production facilities for marine larvae. He has worked all across the world from Norway to Malta, before returning to New Zealand. Chris has proven experience working with a number of commercial aquaculture species. With a strong background in operating RAS systems, Chris is based in Nelson, NZ and manages Fresh By Design’s New Zealand operations.